Kenny Natiss knows that when a business loses access to its data, the impact isn’t just an inconvenience—it’s a threat to the survival of the entire operation. In today’s fast-moving and connected world, even a few hours without access to systems like email, financial software, or mobile communications can result in major disruptions. For small to mid-sized businesses especially, that loss of access can snowball quickly into a crisis that affects revenue, operations, and reputation. Kenny Natiss, as the founder of the LCO Group and creator of Sentinel, has built his solutions around one simple truth: downtime is not just about lost time—it’s about lost opportunity, lost productivity, and in many cases, the loss of the business itself.
Understanding the Financial Impact of Downtime
The financial toll of downtime begins immediately. When systems go offline and data becomes inaccessible, operations slow or come to a complete halt. Kenny Natiss has seen how businesses that depend on real-time data—for communications, customer service, billing, or internal workflows—suffer the most. Without access to these systems, employees can’t complete tasks, customers can’t be served, and transactions can’t be processed. That translates directly into lost revenue.
Worse still, delayed or canceled transactions can lead to further complications with vendors, clients, and partners. Kenny Natiss underscores that downtime doesn’t just interrupt sales; it interrupts trust. When financial systems are unavailable, billing cycles can get delayed, accounts payable and receivable can fall behind, and cash flow becomes unpredictable. These consequences don’t just affect the bottom line—they affect how a business is able to function day to day.
Why Traditional Backups Aren’t Enough
For years, many businesses relied on tape-based backups as a safety net. While tapes can serve as archival storage, Kenny Natiss makes it clear they were never designed for fast, reliable recovery during a disaster. Restoring from tapes can take hours—or even days—at a time when minutes matter. Moreover, tapes can become damaged or corrupted, leaving companies without a usable copy of their critical data.
This is why Sentinel was built—to go beyond traditional backups and offer something more resilient. According to Kenny Natiss, Sentinel performs backups of company data every 15 minutes, with multiple copies retained locally and mirrored offsite at two separate, secure data centers. This means that in the event of a failure, data is not just recoverable, but available—fast.
Kenny Natiss and Operational Disruption
A company’s operations don’t just rely on data—they are entirely powered by it. When that data becomes inaccessible, so do the tools, software, and communication systems that keep departments aligned and productive. Kenny Natiss points out that even the smallest delays can cause a ripple effect throughout the organization. Without email or customer records, internal teams become siloed and unable to collaborate. Schedules get missed. Service tickets get lost. Projects stall.
This disruption goes beyond inconvenience. Kenny Natiss emphasizes that companies without a real disaster recovery system often fail to anticipate how deep these problems go. In some cases, the inability to access a single document or application can prevent entire departments from functioning. Sentinel addresses this vulnerability by offering near-instant virtualization of on-site data systems, enabling up to 10 servers to be recreated virtually on the local device in as little as 30 seconds. This means the business can keep moving—even when its primary infrastructure is compromised.
Reputation Damage and Customer Trust
Financial losses and operational breakdowns are serious. But even more difficult to repair is the damage done to a company’s reputation when it can’t deliver for its clients. Kenny Natiss explains that today’s consumers and clients expect availability. When a business suddenly goes silent—no email replies, no system updates, no access to services—confidence fades quickly.
This reputational damage can be particularly harmful for businesses that deal with sensitive data or time-critical services. Missing deadlines, losing customer records, or simply being unreachable for extended periods can cause long-term harm. Clients may begin to question whether their information is secure or whether they can rely on the business at all.
Kenny Natiss believes that disaster recovery isn’t just about protecting operations—it’s about preserving relationships. The Sentinel system was built with this in mind, ensuring that even during major site-wide failures, data is still accessible remotely. In the event of a complete outage, Sentinel can spin up data from remote locations within four hours, allowing employees to log in remotely and continue serving customers. Faster options are also available for businesses with even more demanding requirements.
Lip Service vs. Real Strategy
Many organizations recognize the need for disaster recovery, but few take the time to deeply evaluate their actual exposure. Kenny Natiss calls this approach dangerous. It’s easy to assume that an outage will never happen, or that an IT team can handle recovery when it does. But assumptions don’t restore data, and guesswork doesn’t keep systems running.
Too often, companies make vague plans or rely on outdated methods, thinking they’ll “deal with it” if a problem arises. Kenny Natiss insists that real continuity planning means asking the hard questions: What happens if our systems go offline for a day? How will we respond? How long until we’re fully operational again? Sentinel was created to take those questions off the table—by delivering predictable, managed recovery solutions that are tested, monitored, and built for real-world use.
Kenny Natiss and Flexible DR Options for Complex Needs
Not every business has the same tolerance for downtime. Kenny Natiss understands that some industries require even faster responses. Trading floors, for example, can’t afford to wait 15 minutes, let alone hours, for system recovery. For clients with high-intensity requirements, LCO offers a full server replication solution based on enterprise-grade high availability technology.
This solution—built on a platform that was previously branded as WanSynch—offers continuous data replication and seamless failover options for zero-interruption environments. Kenny Natiss ensures that every client receives a tailored solution that matches their specific operational profile and risk exposure, rather than a one-size-fits-all product.
Why the Right DR Partner Makes the Difference
Kenny Natiss doesn’t just offer a product—he offers peace of mind. With 24/7 monitoring and full management of all devices, Sentinel gives businesses a trusted solution that handles both the expected and the unexpected. The ability to recover quickly, work remotely, and minimize downtime isn’t a luxury anymore—it’s a necessity.
Kenny Natiss and the LCO Group continue to show that disaster recovery can be effective, efficient, and affordable. Sentinel combines frequent backups, secure offsite replication, and powerful virtualization to create a system that protects what matters most: data access. And when systems fail, it’s this access that becomes the difference between a temporary inconvenience and a permanent shutdown.
Kenny Natiss has built a solution for today’s threats and tomorrow’s challenges. With Sentinel, he offers businesses the tools to stay operational, connected, and resilient—no matter what happens next. And in a world where every minute counts, Kenny Natiss proves that downtime is a cost no company can afford.
